Whetstone-VC

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WHETSTONE-VC

WHETSTONE-VC is a creative indie specialised in graphic design and visual creative on diversified channels for branding and marketing. We analyse your brand or product with your end market in advance of creativity. Never insist on particular way or media, we just aim to take the most significant solution to work along with you in order to make it outstand in the market. Branding is your sword to conquer the market, and we help on sharpening your sword. That is our principal and what our name means.

BRANDING DEVELOPMENT

As a member of the Bisquit wine family, dark red colour was essential to maintain its brand identity. Golden touch keep played the role which made it distinguishable in the product family as well as maintaing its marketing position. Checkers with shiny and non-shiny colour produced by spot UV printing effect in the background refers to the appearance of the bottle which is in diamond surface. It helped to impress the market on the product.

Packaging for Bisquit V.S.O.P. Packaging for Bisquit X.O.

OFF

CORPORATE IDENTITY

Corporate identity of Kowloon-Canton Railway Corporation exposed in particularly broad range of media. Thus systematic and well organised planning is most essential in order to produce the manual. Indeed it is the factor to make the project success.

Kowloon-Canton Railway Corporation The Maitreya Project Cocaf lvoire

How to strengthen the corporate identity based on the well developed Maitreya logo is my responsibility. Experience gained from the KCRC corporate Identity project helps me handle corporate identity project smoother and more independent

Being a brand-new coco bean sourcing agent, Cocaf lvoire strongly requests that the logo should clearly indicate which kind of business they conduct. That was how the coco bean been the core of the logo. The ellipse around it is a pair of “C” reflecting each other — which means they always stand on their client-side. Whilst, yellow and brown are undoubtedly the best colours for coco beans.

LOGO DESIGN

MARKETING CAMPAIGN

CORPORATE LITERATURE

PHOTOGRAPHY

BRANDING DEVELOPMENT

INSTALLATION / EXHIBITION

MOTION GRAPHIC

ONLINE (UI/UX) MARKETING

CORPORATE IDENTITY

WEB DESIGN

CONTACT

Annual Report 2016 – 2017 for Hong Kong Design Centre

Minimal graphic style was applied in order to carry out the theme ”Confluence” which was advised by the board of directors. Being a corporate literature, it match its persisted brand image as well. The content pages were worked along with the style applied on the cover, with well organised editorial in order to introduce the “Four Pillars”, which are the core value and principles of the organisation.

CORPORATE LITERATURE

Annual Report 2016 – 2017 for Hong Kong Design Centre

The core form where contained the BODW 2017 wordings was developed based on the national flag of Italy, which was the partner country of year 2017. The Italy colours were revamped to much vivid in order to build up a kind of contemporary impact, but it was still distinguishable. Azure used as the background colour is widely used for Italian natioanl sport teams and well-known. According to the tagline “Italy Makes a Difference”, the graphic visual was developed in the way of contrast to interpret such message. A pair of ribbon like stripes are extended in curve and spread direction from the core form (Italy national flag part), which is relatively formal, regular and aligned.

MARKETING CAMPAIGN

Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 Guinness HKTDC X HKDC Fashion Workshop

The core form where contained the BODW 2017 wordings was developed based on the national flag of Italy, which was the partner country of year 2017. The Italy colours were revamped to much vivid in order to build up a kind of contemporary impact, but it was still distinguishable. Azure used as the background colour is widely used for Italian natioanl sport teams and well-known. According to the tagline “Italy Makes a Difference”, he graphic visual was developed in the way of contrast to interpret such message. A pair of ribbon like stripes are extended in curve and spread direction from the core form (Italy national flag part), which is relatively formal, regular and aligned.

Box in the box — a concept which came from childhood. Have you received a gift like this? There are three different kinds of souvenirs from purchasing Genie 828. Since only retailers know what they are, question marks with different colours are used to differentiate it. To make the promotion campaign impressive, funny and interesting packaging for those “unattractive” souvenirs should be a good idea by this way.

The Guiness marketing campaign is a good example for handling project with very limited budget and resources. Black and red, which were its identity colours, been the main colour scheme of the whole design. Regarding to the poster, the sexual visual concept was still kept as the same as old design, which was requested by the client. Nevertheless, an image which manifests “beauty but not obscene” was chosen, which was completely improve the brand positioning, as it used to be an “obscene only” image. Actually there were many high quality images used for the leaflet before. Emphasizing those images not only maximise the quality of the design but also make the leaflet impressive.

HKTDC x HKDC Fashion Workshop is the associate programme of HKTDC’s renowned fashion event “Centrestage”. The visual was developed based on the sector graphic, as well as the colour scheme, which are based on the core visual element of Centrestage. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

Art de Vivre Public Relation Hang Chang Department Store The Award of Service Industry

A steady but dynamic image can enhance this qualified public relation firm serving blue clip clients to be even more outstanding in their industry. Strong dark green line produces the sense of steadiness while the curve indicates its dynamics. Assist to break through their clients’ business is always a feature that a public relation firm should have. A line with different colour breaks through the whole structure is well defined such principle. With the close-up shot of products from the workshop moderators, it make the visual a very clear message to target audiences, in order to attract and thus raise the participation of the workshop.

LOGO

Art de Vivre Public Relation Hang Chang Department Store The Award of Service Industry

Researching and completely understanding client’s business is essential to the logo design project for the well established department store in China. Hang Chang is decorated itself as a old-Shanghai style department store and is a landmark in the town it locates. Thus, a “graphical Hang Chang tower” is playing the role of core within the logo. The drawing style and colour scheme refers to print materials produced in old Shanghai in the early 20th century in order to echo with its brand image.

Emphasizing the attitude of Hong Kong’s service industry is the aim of the logo design competition. In recognition that Hong Kong is deeply influenced by Chinese culture, a Chinese character was used to develop the symbol. “誠” used as the designated character because it means polite, sincere and honest. These are the most important element for best service. Whilst, the red curve in the centre was obtained from the posture of making a bow, which indicate the attitude of “serve”.

LOGO

WEB

Whetstone-VC

Web is a indispensable and efficient media in nowadays digital age. Graphic design keeps playing its role to enhance web content be much impressive and expressive, as well as maximising readability. We are new to the web design stage but we deeply know how to execute our skill in order to make your web site incredible. Taste our web site which is created from scratch starting from layout design to animation and overall composing, even on publishing, domain, Google Ads and SEO management.

WEB

dmatters is the revamping of the traditional printed newsletter “d News”. In order to both raise publicity and save cost, it was transit into eDM. It was also an opportunity to promote the brand of HKDC by renaming and redesign the template. As it is transit into online platform, in which mobile device users are the main sector, the design tempalte was worked largely based on mobile user experience. It is a significant portfolio that applied graphic design skill on UX / UI field.

dmatters

ONLINE MARKETING

Motion graphic for the Hong Kong Watch & Clock Fair 2015 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Asian Financial Forum 2013

MOTION GRAPHIC

Motion graphic for the Hong Kong Watch & Clock Fair 2015 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

MOTION GRAPHIC

Motion graphic for the Asian Financial Forum 2013 is part of the highlight of its event design. Regarding to the design concept behind, please click here for further description

Motion graphic for the Hong Kong Watch & Clock Fair 2014 is part of the highlight of its installation and design. Regarding to the design concept behind, please click here for further description

Business of Design Week Hong Kong Watch & Clock Fair 2015 Hong Kong Watch & Clock Fair 2014 Hong Kong Toys & Games Fair Asian Financial Forum Hong Kong International Wine & Spirits Fair Hong Kong Electronics Fair (Spring Edition) Hong Kong Licensing Show Style Hong Kong in CHIC, Beijing Hong Kong Pavilion in ISPO Winter, Münich

INSTALLATION / EXHIBITION

Stage design is part of the highlight of the Business of Design Week 2017 project. Regarding to the design concept behind, please click here for further description

INSTALLATION / EXHIBITION

Succeed from the design concept from the 2014 edition, the concept of time was expounded in another interesting way. The hall entrance was set up with various pieces of mirror in different angle, reflecting the LED wall which playing with watch and clock motion graphics. It provided an effect that the motion graphic played simultaneously in different angle, which abstractly told people that the meaning of “parallel time and space” in a narrow sense — time is applied to anywhere and anyone; it is the same and also different, upon our angle of view. Rather than talking about the function or value of the products in the show, it was a good way to build up a high-tech and up-market image, in order to strengthen the brand image of the fair.

For many years, The Hong Kong Watch & Clock Fair was just used clock hands and gears as design elements. Indeed it could be improved thus the brand image be strengthen by spelt the design concept out in a further in-depth degree. What is time basically? It could be simply explained as the unit to indicate the alternation of day and night. To further enhanced the ambience, the infinite mirror was take place to create an abstract “time-tunnel” effect. It is also successfully promote the theme zone “Pageant of Eternity”, as infinity linked up with eternity.

Toy bear is the symbolic icon of the Hong Kong Toys & Games Fair. Cooperate with structural designer, the theme “Fun Factory” was created, which was talking about the robot bear and his “base”. The “base” environment was built as decoration and showcase setting for different zones. It was the magnum opus among my projects which shown my ability to execute design theme in funny and cute style.

The Asian Financial Forum project might not be an impressive design. However, it was valuable experience that coordinated such giant scale conference in the Asia region. The identity colour in dark blue, as well as the selection of appropriate photos and converted into monotone, helped to spelt out the reliable image of Hong Kong financial market’s, as well as its leading position.

Understanding the favour and taste of target audiences is the unique way to make a design project success. Classy and elegant ambience which attracted both exhibitors and buyers to join the Wine & Spirits fair. Many painting from Italy was showcased, which were sponsored by one of the exhibitors. Composed by magnificent structure and lighting, with burgundy and gold colours, it successfully provided the “Wine Gallery” environment, which was completely match with the theme zone title. In order to emphasis and promote the diversification of international exhibitors, various wine labels are also designed with localised characteristic and located at the hall entrance as one of the point of eye-catching. There was a gala dinner, which invited supporting organisations and key clients, held at the first night of the event. Since the show was held at November, whole ambience was designed by the symbol of the autumn season — red leaves and deciduous trees, supported by starry night effect, which was created by both graphic printing as well as LED light setting. Tables and seats were arranged in a form of banquet in chateau, which were constructed by wooden framework where hung with props grapes and red leaves. Guests of the dinner enjoyed a very cheerful evening.

Hong Kong’s electronic exhibitions is far away not competitive with those worldwide renowned electronics exhibitions like CeBIT or CES. Under such situation, design working as a supporting force to package and strengthen the brand of the fair, even to the electronics industry of Hong Kong, is relatively significant. A sci-fi ambience by various abstract geometry was formed to build-up a high technology image. The section of graphic design was associate with the “suspended cube” to spelt the trend and factor of nowadays electronics industry out — base on the development of technology to create infinite possibility, in order to improve human live.

Generally, licensing is serious and strict in people’s mind. However, the licensed characters introduced by the show is always worth to talk about and it make the overall ambience like a party indeed. To spelt such cheerful and funny ambience, the vivid and colourful illustration played the role. The urban scene with neons in licensing symbols indicated the popularity of licensing in the society. Combined with various graphics beam, it created the overall illustration looks like a stage, which tightly match the characteristics and image of the show.

To create the ambience for a trade show held for the garment and fashion industry, making the appearance in a trendy and fashionable mood should be the good and unique way.

Hong Kong Pavilion in ISPO Winter, Münich is the magnum opus among my overseas exhibition projects. The show is focus on sport products, which was represented by graphics in dynamic approach combined with the jumping athlete image. It successfully create an aggressive image to the pavilion.

Thematic Photo Shooting: Take-one leaflet of Hong Kong Bank PLC credit cards

There are many scenes which would always be seen in the daily life. It itself may not be an attractive element but it always can be a good media to recall people’s impression. For the purpose of taking thematic photos for the project, various scenes in snapshot style were shoot. Such scenes will always be seen when we are walking on the street as a shopper. It is a good media to link people’s attention with HSBC PLC credit cards as they will get the same mood and impression when they get the leaflet during consume in the associated merchants.

PHOTOGRAPHY

Thematic Photo Shooting: Take-one leaflet of Hong Kong Bank PLC credit cards

WHETSTONE-VC is a creative indie specialised in graphic design and visual creative on diversified channels for branding and marketing. We analyse your brand or product with your end market in advance of creativity. Never insist on particular way or media, we just aim that taking the most significant way to work along with you in order to make your brand or product outstand in the market. Branding is your sword to conquer the market, and we help on sharpening your sword. That is our principal and what our name come from.

PRICEING / TERMS AND CONDITIONS

LONDON Kemp House, 152 – 160 City Road London EC1V 2NX KENT Sandhurst Road, Royal Tunbridge Wells Kent TN2 3JU EMAIL enquiry@whetstone-vc.co.uk

PRICING: Whetstone-VC (we / us) works and charges on hour rate base. Hour rate is in £50 and minimum charge on each project is £400. TERMS AND CONDITIONS: 1. Quotation will be provided, on which stating working hours estimated upon design brief gained from client. Working hours which stated on quotation included time for both initial creation(s) and revision(s), but are estimated for reference on total cost only. We will provide working time log for record. Amount on invoice(s) (“the Amount”) will be calculated by exact hours worked. Thus, the amounts and / or total pay by client will be either increased or reduced compared with which stated on the quotation. 2. There is no restriction on times of revision. 3. Submission deadline of revision(s) / presentation(s) are subject to the agreement(s) between client and us. 4. Both parties (client and we) has the right to terminate the project at any stage by immediate notice in writing. Client will pay the Amount to us till the moment when the notice is announced. By the case if the termination is put forward by us, we have to provide all working files to client. 5. Client have to pay 25% of the total stated on the quotation as deposit at the starting of project(s). In case of deposit even higher than the Amount, the different will be refunded to client. In case of project termination, deposit will be subtracted the amount of rate calculated by hours worked and then refunded to client. 6. Client have pay the balance within 14 working days after the completion of project.

LONDON 152 – 160 Kemp House City Road, London EC1V 2NX KENT Sandhurst Road, Royal Tunbridge Wells, Kent TN2 3JU EMAIL enquiry@whetstone-vc.co.uk

PRICING: 1. Whetstone-VC (we / us) works and charges on hour rate base. Hour rate is in £50 and minimum charge on each project is £400. TERMS AND CONDITIONS: 1. Quotation will be provided, on which stating working hours estimated upon design brief gained from client. Working hours which stated on quotation included time for both initial creation(s) and revision(s), but are estimated for reference on total cost only. We will provide working time log for record. Amount on invoice(s) (“the Amount”) will be calculated by exact hours worked. Thus, the amounts and / or total pay by client will be either increased or reduced compared with which stated on the quotation. 2. There is no restriction on times of revision. 3. Submission deadline of revision(s) / presentation(s) are subject to the agreement(s) between client and us. 4. Both parties (client and we) has the right to terminate the project at any stage by immediate notice in writing. Client will pay the Amount to us till the moment when the notice is announced. By the case if the termination is put forward by us, we have to provide all working files to client. 5. Client have to pay 25% of the total stated on the quotation as deposit at the starting of project(s). In case of deposit even higher than the Amount, the different will be refunded to client. In case of project termination, deposit will be subtracted the amount of rate calculated by hours worked and then refunded to client. 6. Client have pay the balance within 14 working days after the completion of project.

ONLINE (UI/UX) MARKETING

In order to cope with challenge from Hennessy — their competitor, who just change its style to cater for the youngster market, Bisquit had to redevelop their brand identity. The key theme is base on its I80th anniversary. The spiral symbolise “Tunnel of Time”, whilst typeface flowing along starting from Weiss font then gradually changes to Blur font, means the continuous progress in these I80 years. Nevertheless the identity colour have to remains in dark red, cause over revamping will make the product hard to be distinguished by customers. Magenta and purple are then essential to make the design much contemporary.

For many years, The Hong Kong Watch & Clock Fair was just used clock hands and gears asdesign elements. Indeed it could be improved thus the brand image be strengthen by spelt the design concept out in a further in-depth degree. What is time basically? It could be simply explained as the unit to indicate the alternation of day and night. To further enhanced the ambience, the infinite mirror was take place to create an abstract “time-tunnel” effect. It is also successfully promote the theme zone “Pageant of Eternity”, as infinity linked up with eternity.

WHETSTONE-VC is a creative indie specialised in graphic design and visual creative on diversified channels for branding and marketing. We analyse your brand or product with your end market in advance of creativity. Never insist on particular way or media, we just aim that taking the most significant way to work along with you in order to make your brand or product outstand in the market. Branding is your sword to conquer the market, and we help on sharpening your sword. That is our principal and what our name come from.

PRICING: Whetstone-VC (we / us) works and charges on hour rate base. Hour rate is in £50 and minimum charge on each project is £400. TERMS AND CONDITIONS: 1. Quotation will be provided, on which stating working hours estimated upon design brief gained from client. Working hours which stated on quotation included time for both initial creation(s) and revision(s), but are estimated for reference on total cost only. We will provide working time log for record. Amount on invoice(s) (“the Amount”) will be calculatedby exact hours worked. Thus, the amounts and / or total pay by client will be either increased or reduced compared with which stated on the quotation. 2. There is no restriction on times of revision. 3. Submission deadline of revision(s) / presentation(s) are subject to the agreement(s) between client and us. 4. Both parties (client and we) has the right on the quotation as deposit at the starting of project(s). In case of deposit even higher than the Amount, the different will be refunded to client. In case of project termination, deposit will be subtracted the amount of rate calculated by hours worked and then refunded to client. 5. Client have to pay 25% of the total stated on the quotation as deposit at the starting of project(s). In case of deposit even higher than the Amount, the different will be refunded to client. In case of project termination, deposit will be subtracted the amount of rate calculated by hours worked and then refunded to client. 6. Client have pay the balance within 14 working days after the completion of project.

PRICEING / TERMS AND CONDITIONS

Annual Report 2016 – 2017 for Hong Kong Design Centre

Business of Design Week 2017 Packaging of the Souvenirs of Philips Genie 828 Guinness HKTDC X HKDC Fashion Workshop

Whetstone-VC

Web is a indispensable and efficient media in nowadays digital age. Graphic design keeps playing its role to enhance web content be much impressive and expressive, as well as maximising readability. We are new to the web design stage but we deeply know how to execute our skill n order to make your web site incredible. Taste our web site which is created from scratch starting from layout design to animation and overall composing, even on publishing, domain, Google Ads and SEO management.

dmatters

Motion graphic for the Asian Financial Forum 2013 is part of the highlight of its event design. Regarding to the design concept behind, please click here for further description

Stage design is part of the highlight of the Business of Design Week 2017 project. Regarding to the design concept behind, please click here for further description

The Asian Financial Forum project might not bean impressive design. However, it was valuable experience that coordinated such giant scale conference in the Asia region. The identity colour in dark blue, as well as the selection of appropriate photos and converted into monotone, helped to spelt out the reliable image of Hong Kong financial market’s, as well as its leading position.

Hong Kong’s electronic exhibitions is far awaynot competitive with those worldwide renowned electronics exhibitions like CeBIT or CES. Under such situation, design working as a supporting force to package and strengthen the brand of the fair, even to the electronics industry of Hong Kong, is relatively significant. A sci-fi ambience by various abstract geometry was formed to build-up a high technology image. The section of graphic design was associate with the “suspended cube” to spelt the trend and factor of nowadays electronics industry out — base on the development of technology to create infinite possibility, in order to improve human live.

Thematic Photo Shooting: Take-one leaflet of Hong Kong Bank PLC credit cards

Stage design is part of the highlight of the Business of Design Week 2017 project. Regarding to the design concept behind, please click here for further description

EMAIL tellanyellow@gmail.com TEL+44 1309 774039 MOBILE+44 7912 163541 ADDRESS Sandhurst Road Royal Tunbridge Wells Kent TN2 3JU PORTFOLIO IN PDF Download

TELLAN WONG

PROFESSIONAL PROFILE I work in the graphic design field for decades. My experience involved on both branding and exhibitions, exposed on diversified media — not limited on print, but also on web, online media, motion graphic and spatial installations in exhibitions. In the meantime, I worked for branding enhancement and sustainability at renowned agencies for various brands, as well as the creative team of leading exhibition and event producers in Hong Kong, in which I got significant achievements. Managed and built up designer teams are my another asset of experience. I believe that create and design strategically, analyse with end-market reaction, combined with well preparation and research for functional result, plus project management concerning on time management and communication is the unique way to make design projects success.